A niche market is the subset of the market on which a specific product is focusing.
So the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.
It is also a small market segment.
Miscellaneous items start to conversion to electronics these days, on developing mobile tools technology, even books.
November.19.2007, Amazon.com,inc start to “Kindle” service which bring new movement to publishing industry as conservative market.
hitherto, publish new books requested tough process, make idea, find good editor, made draft books, bring that to publisher, etc….
How many people can do above uphill task?
Kindle start to make a crack those big wall and make various people can publish by their own idea.
Otherwise, above conversion effect on exist electrics media and people make new “niche business” area.
Humble Bundle is the company which policy is “Pay what you want and help charity”.
This company “Bundle” several games and customer need to pay what customer want to pay price. Then, some percentage of that are donated.
This new approach already made a result and over 120,000 people bought, total sales reached to US$15mil.
It seems like that “Pay what you want” and “Covert to electronic & Bundle it” build new “Niche market”.
