This article is specially intended for people who are about to do a business venture of their products and services in Japan. Nowadays, there are lots of items being sold in the country that are foreign in nature. While most Japanese patronize their own, still they do welcome foreign investors, which are a big help to the economy.
So, if you are about to put up a business in a foreign land like Japan, these tips should help you start off.
1. Know their language.
While most Japanese are learning English and trying their best to be fluent with the universal language, there are still some who can’t speak or even understand it. For some reason, English is not for everyone. In Japan, most of the old people are not yet comfortable in speaking English and this creates a communication barrier between locals and foreigners. So, if you are to put up a business, learn to adjust. Know their language and this will make it easier for you both to deal with each other.
2. Embrace their culture.
Japan is a culture-enriched country and everything locals do has a meaning. When in Japan, foreign people get so amused of the unusual things they showcase. Aside from respecting their culture, it is helpful to immerse oneself in it should you decide to have a business expansion. A foreign business in Japan may have its unique touch but must highlight the most popular in Japanese culture. In this way, locals may appreciate what you offer.
3. Study their wants and needs.
What’s in-demand in other parts of the world may not be popular in Japan. For a business to boom in Japan, it should cater the needs and even wants of the people. A feasibility study will be most helpful since it can analyze the preference and expectations of the consumers in a certain product or service. Do not just bring a product in this country because of its popularity; rather, research if there’s a market. For a business to be successful, it must always address what every consumer wants, needs and prefers.